If you're a podcast host or you're delving into the world of podcasts as part of your business marketing strategy, then transcribing your podcasts has numerous benefits for both you and your audience.
But manually typing out the content of the podcast is a long and arduous task, especially if your episodes are an hour long or more! Fortunately, other methods are at hand, and in this guide we'll walk you through your options and give you step-by-step instructions to help you transcribe your podcasts quickly and easily.
SEO (AKA search engine optimisation) is about improving the visibility of your website in search engine results. Since Google crawls written content far better than audio content, providing a written transcript alongside your podcast helps to boost your searchability, improve your rankings and ultimately reach a wider audience and increase your traffic. One study by SEO experts Moz saw a 15% increase in organic traffic and a 50% keyword lift after adding podcast transcripts.
Creating a written transcription of your podcast makes the content more accessible for members of your intended audience who might be deaf or hard of hearing. It also makes it more accessible for members of your audience who find it easier to read than listen to the language in the recording.
Once you've got your written transcript, there's no limit to how you can use it. Turn it into a blog post, pull out quotes to share on social media or repurpose it into training material for your workforce.
Both of these platforms have built-in voice recorders that transcribe as you speak, so you could transcribe as you record the podcast, or alternatively play the podcast recording out loud for the software to hear. That's not always the most efficient method, but you can also upload a voice recording to Word and get a transcript of that. However, many users complain about the accuracy and limitations of both Google Docs' and Microsoft Word's transcription offering.
Transcription services using real-life humans promise accuracy, but since a human can only work so fast, these services are far slower and generally far more expensive than automated services. An hour of audio takes approximately four hours for a professional to transcribe, and the average price is 75 cents to $1.50 per minute. That works out as $45-$90 per hour of audio transcription.
Automatic transcription services, like Transcribe, offer a cheaper and faster alternative. Since the process is automated, using AI-powered software, you'll get a transcription of your podcast within minutes of uploading the file. Our PRO services costs just $10 a month for 5 hours of transcription time, which works out as just $2 per hour. Depending on the quality of the audio in your podcast recording, you may need to make some small tweaks to the text, but this is quick and easy to do using our app or online editor.
1. Download the Transcribe app or launch the online editor
2. Upload your podcast
You can import audio files from any app or cloud storage system, including Google Drive and Dropbox. Supported file formats include mp3, m4a, wav, m4v, mp4, mov and avi. If your file is in a format that isn't supported, get in touch and we'll help you to convert your file.
The clearer your podcast recording is, the more accurate the transcription will be, so take care to ensure that voices can be clearly heard, speakers don't talk over one another and there's no background noise or echo.
3. Choose your language
Select the language of your recording from more than 120 languages and dialects.
4. Start the transcription process
Your podcast transcription will be ready within minutes, so make yourself a cup of tea and we'll send you a notification when your transcription is complete.
5. Your transcription is ready!
Now that your podcast transcription is ready, you can proofread and polish the text in the app, online or in your preferred file format - with or without timestamps. With our standard version you can export your transcribed text to TXT, or upgrade to our PRO service to export to PDF, DOCX, SRT and JPG.
Then all that's left to do is upload it to your website, add it to your playlist description on Spotify or Apple Podcasts, and repurpose the content to your heart's content!
With Transcribe, you can enjoy the first 15 minutes of transcription time for free, so if your podcast recording is on the shorter side then this could work out as an entirely free option.
Once you've used up your free credit and seen for yourself whether our service meets your needs, you can buy additional credit for just $5 an hour, or get 10 hours for just $35 ($3.50 an hour). Better still, upgrade to our PRO service for $10 a month and you'll receive 5 hours of transcription time each month (just $2 an hour!) - ideal if you publish weekly episodes.
Ready to transcribe your podcasts? Download the Transcribe app or launch the online editor to get started.
Written By Katie Garrett and Irina Serdyukovskaya
Starting a podcast is a great way to engage your audience and reach a wider demographic. Check out our top tips for how to start a podcast to promote your business.
Looking for an interesting podcast topic for your business' new show? Check out our guide, full of top tips and ideas to help you find the perfect podcast topic.