10 Ways to Repurpose Video Content

10 Ways to Repurpose Video Content

Creating video content is a labor of love. Each video can take hours to create, and can demand a significant amount of budget too. In fact, a third of marketers who don't use video say it's because they don't have enough time, while 20% say it's too expensive.

Given the resources required for each video, it makes sense to try to get the most out of every video you produce. That's where content repurposing comes in. By repurposing your videos into different formats for new channels, you can reduce your workload, reach a broader audience, and ensure each and every piece delivers outstanding ROI.

With that in mind, this guide will show you how to repurpose video content in 10 different ways. These methods will help you breathe new life into your videos, extend their reach and impact, and help you get the most out of every video you create.

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1. Extract short clips for social media

Repurposing video content for social media is an excellent way to get the most out of the videos you've created. Simply edit them down, extracting short, engaging clips to share on your chosen social media platforms. These clips can be highlights, key points, or funny moments that capture viewers' attention and encourage them to engage with your post (or watch the full video).

By editing your video down into bite-sized pieces, you'll ensure your content resonates with those members of your target audience who prefer quick, impactful content that delivers value within seconds.

2. Turn video transcripts into blog posts

Everyone has their own preferred way of consuming content - some enjoy videos, while others gravitate towards reading. By transcribing your video content and transforming your video transcripts into blog posts, you can make sure your content reaches and appeals to a broader audience.

Blog posts that are optimized for search engines have a better chance of ranking higher, drawing in a larger audience still. To achieve this, carefully review your transcript, restructure it as needed, incorporate SEO strategies, and then publish it on your CMS.

Learn how to transcribe a video in our handy guide!

3. Create podcast episodes

With the number of podcast listeners worldwide predicted to hit 800 million in 2025, converting your video content into podcast episodes is a strategic move to tap into this growing audience. Long-form videos - like webinars and presentations - are particularly well-suited to the podcast format.

The audio content might need a bit of tweaking - editing for clarity or pacing, for example - but it's easy to do this using podcast editing software before publishing it.

If you're new to the world of podcasting, then check out our guide on how to start a podcast.

4. Craft infographics

Infographics are a great way to present complex data and statistics in a clear, concise, and visually appealing way. So if your video content is heavy on data and insights, consider crafting infographics to highlight key points and make the content easy to understand and reference. Once designed, you can share them on social media, publish them on your website, or send them out in email newsletters.

An added bonus of infographics is that they are very shareable, so by repurposing your videos into infographics, you can help boost your brand's visibility and attract a new audience.

5. Elevate email newsletters

Did you know that adding videos to your email newsletters can increase click rates by 300%? Whether it's embedding video clips directly into your newsletters or sharing a teaser GIF or thumbnail with a link to the full-length video, this approach is a great way to make your email marketing more engaging, informative, and effective. And it means your video content will be seen by more of your audience, too.

You could also try offering exclusive video content for subscribers to provide added value and encourage more customers to subscribe to your email marketing.

6. Develop online courses

The appetite for online learning is at an all-time high, with the global e-learning market forecast to reach almost $400 billion by 2026. So if your video content is educational - be it webinars, presentations, tutorials, workshops, or even informal how-to videos - consider repackaging it into a sellable online course. Online courses can cater to a wide range of audiences, from professionals looking to expand their skills to enthusiasts looking to delve into new hobbies, so no matter the subject of your video content, there's likely an audience for it.

By reusing your video content this way, you can open up another potential revenue stream, and also establish your company as a thought leader in your niche. In addition to your video content, you can add quizzes, assignments, and additional resources to create a more comprehensive and structured learning experience that customers will be happy to pay for.

7. Host webinars

Do you have existing video content that is packed full of useful insights? Consider turning this content into a webinar for your audience. The process of repurposing video content into live and recorded webinars is pretty straightforward - simply take the best bits of your videos and add them to a presentation deck, then fill in the gaps, write a script, and you're good to go!

This gives you the opportunity to delve deeper into the subjects covered in your videos, and helps you connect with your audience via live demonstrations and Q&A sessions. This helps to foster a sense of community, reinforce your expertise, and ultimately generate leads.

8. Create a help center

If your video portfolio includes a variety of tutorial videos, product demos, and how-to guides, it's a great idea to consolidate these useful resources into a comprehensive help center or FAQ section for your customers. This centralizes all that helpful video content, making it easy for your audience to find answers to their questions and challenges.

By empowering your audience to self-solve in a quick and easy way, you'll enhance customer satisfaction, trust, and loyalty. You'll also reduce the volume of support queries - which your team will no doubt be grateful for!

9. Transform customer testimonials into video ads

The power of customer reviews is remarkable. More than 99.9% of customers look at reviews when they shop online, so use this to your advantage by taking your best customer testimonial videos and turning them into compelling ads. By extracting any standout quotes and engaging moments from customer interviews and testimonials, you can create bite-sized video ads to share on social media, your website, or your blog.

This is a powerful way to demonstrate your products or services, highlighting the real-life value they have brought to customers. This boosts your brand's credibility, making it more relatable and trustworthy to potential buyers.

10. Publish the video transcript

Last, but by no means least, publish a transcript of your video directly on your website or alongside the video itself. This simple step makes your video content more accessible to a wider audience - particularly those who may have hearing impairments and those who prefer reading over watching.

By providing a text-based version of your video, you not only expand the ways in which your content can be consumed, but also enhance its discoverability. From an SEO perspective, transcripts are invaluable. They provide search engines with rich, indexable text content, which means your video content is more likely to rank well in search results, increasing visibility and driving organic traffic to your site.

Ready to repurpose your video content?

And there you have it - 10 excellent ways to repurpose videos to make each and every video you create work harder. Transcribing your video is an excellent first step, so if you'd like to publish a video transcript or transform your video content into a blog post, download the Transcribe app or launch the online editor to get started.

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