In 2025, AI has become part of the everyday toolkit for marketing teams worldwide. In fact, 88% of marketers already use AI in their day-to-day roles. From research and data analysis to copywriting and design, AI tools help marketing teams work smarter and move faster - without burning out.

In this article, we've rounded up seven of the best AI tools for marketing teams that'll help you streamline your workflow, launch successful campaigns, and stay ahead of the curve.

Let's dive in!

Jump to:

• 1. Jasper - for AI copywriting

• 2. Canva with Magic Design - for AI design

• 3. Transcribe - for AI transcription

• 4. HubSpot AI - for CRM

• 5. Grammarly - for AI-powered editing

• 6. Surfer SEO - for SEO

• 7. Synthesia - for video creation

Jasper helps marketing teams write faster and smarter. Whether you need blog posts, ad copy, social media captions, or landing page content, Jasper can generate drafts, headlines, and creative ideas in seconds.

This isn't about replacing your copywriting team - it's about speeding up the first draft. Once you've got that, you can focus on refining the final version, shaping it into something that's informative, in your brand voice, and genuinely valuable to your audience.

When it comes to design, Canva is one of the easiest and most useful tools for marketing teams that don't have a full-time designer on board. Its Magic Design feature uses AI to turn simple prompts into eye-catching visuals - from social posts and infographics to presentations and print assets. Perfect for teams that need visuals quickly, but still want them to look sharp and pro.

From customer interviews and webinars to podcasts and social media videos, marketers deal with a constant stream of audio and video content. Transcribe uses AI to turn recordings into clear, accurate transcripts, which can be used for captions or published alongside your content to boost accessibility.

Transcribe also generates AI-powered summaries to make repurposing content easier. Whether you need quotes for a case study or key takeaways for a blog post, Transcribe saves you hours of manual note-taking and helps you get content out faster.

It also integrates easily into your existing workflow via tools like Zapier, helping you automate the process end to end. Learn more about Zapier x Transcribe integration.

HubSpot has long been a favorite with marketing teams, and its AI solution "Breeze" makes it even more of a must-have for CRM. From AI-generated subject lines to predictive lead scoring, HubSpot's AI helps marketers create smarter email campaigns, uncover customer insights, and keep leads moving through the funnel - all while saving time.

Whether you're building automated customer journeys, optimizing lead management, or crafting targeted campaigns, HubSpot's AI helps you make every interaction count.

If you want to improve your marketing copy - not just in terms of grammar and spelling, but also clarity, tone, and style - Grammarly is an AI tool that helps make sure your content sounds just right. It provides useful suggestions - which you can accept or dismiss as you wish - to take your content from rough draft to polished, professional copy.

It's especially useful when you're working under pressure and to tight deadlines and want to ensure your writing stays sharp, consistent, and impactful across all channels.

Surfer SEO makes it easier for marketers to create content that performs well in search. Its AI-powered content editor analyzes competitors and gives real-time SEO suggestions as you write - from keywords and headings to recommended structure and length.

You can also use Surfer to audit existing pages and build full content strategies with its content planner. Whether you're optimizing blog posts, landing pages, or product content, Surfer helps you improve visibility and drive more organic traffic.

Need videos but don't have a production team? Synthesia helps you create professional-looking videos with AI-generated avatars and voiceovers - all customizable to fit your brand. Choose from a range of avatars, voice styles, and templates to create anything from explainer videos and training materials to social content - without the need for cameras, studios, or crew.

You can localize videos into multiple languages, adjust scripts on the fly, and add your own branding - making it quick and easy to add high-quality video to your marketing mix, even when timelines and budgets are tight.

With the help of these AI tools, your marketing team will soon be saving time, working smarter, and moving faster - without burning out.

Want to learn more about how to use AI to your advantage? Check out our list of the best marketing workflow automation tools or discover the best AI tools to boost productivity.